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Trade shows dead?

So there was an announcement over the last couple of days that Apple was pulling out the MacWorld Expo. Apple PR and that started some conversation- are trade shows worth the expense and effort anymore?

Being a small business owner myself I can say they do hold some value for me. I cannot get to every one nor do I try. But there are some specific ones that I do look for and for specific reasons. CES I try to get to just to see some of the ideas and technologies that are out there. I also get a decent feel for some of the companies based on how they are presenting themselves. CES also gives me a chance to touch and feel some products I would otherwise need to rely on others’ feedback and reporting.  I would also like to think it gives yet one more pathway into a company that may prove useful for my business. Am I a multi-million dollar retailer that would get the companies drooling- not yet. But with the economy the way it is, I would imagine that even a small business owner now has a good shot at getting some conversation from the attending companies.

This year CES is also providing me a chance to meet some from the social media circle. I have been following some great people- Robert Scoble Gary Vaynerchuk and Chris Brogan to name just a few- and now I actually get a chance to meet up with them. Ten minutes with any of them pretty much pays for the whole trip in my mind.  Finally it gets me out of the day to day running of my company, allowing me to look at it from a refreshed perspective. Unfortunately, whether I get in is up the whims of fate- since I still am only a small business. Calls still being made and communications being sent out even as I write this.

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Apple: More Secure?

One of the ongoing debates in the computer world is the security of Windows vs Apple. Now I am not going to rehash the whole thing and or jump on a side, right now. I just noticed in Twitter that a very respected individual posted:
“Despite Apple’s off again on again advisories, I still don’t use AV on any of my Macs. Just don’t run as admin and use a firewall.”

And this got me to thinking that is really the problem. Apple marketing, as cute as it is, made a mockery of the Vista UAC prompt. Basically, this was an attempt by Microsoft to protect people from themselves. Unfortunately, it could get in the way with too many prompts. But a that isn’t my point. My point is this- if you do not run as administrator in Windows a lot of problems go away as well.

So Windows can be secure out of the box, except Microsoft never really enforced this issue until Vista. Now what happened- all the application and hardware developers got all up in arms. “you took away our ability to program” or “Our hardware doesn’t expect to be restricted” et. al. However the same issues arise in the Mac OS- if I try to install something it will ask me for the correct credentials. So why does Apple continue to get a pass on this? Or more correctly, when Microsoft tried to institute the same thing, why were they demonized?

I heard again today that businesses are avoiding Vista. But I propose it isn’t 100 percent Microsoft’s fault. I lay some of the blame on hardware and application developers who refused or resisted teh changes. And Apple is in a much better position to enforce their will- regardless of anything else they still have a small market to concern themselves with. There is no way Microsoft can account for every user situation nor would they be given a pass if they tried to just say “You are outta luck..”. Microsoft is the big evil and it is just too easy to continue to bash them.

Please add your thoughts and let me know your take.

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Tis the season

Fortunately I know what I am looking at, but for a brief second I actually consider cliking the link.

partial example of phishing attempt

partial example of phishing attempt

It looks good and I mean really good. There is the Bank’s name right there, logo and all. Below that the normal way they greet me and heck I do have an account or two with them.

This particualr tactic by scammers and thieves isn’t new, but reports are that they are getting. WHat am I talking about you. Phishing. This Wikipedia entry does have details (anything in Wikipedia should be verified but most of the information here is good. Go ahead and have read through there.

The short version is any fraudulent attempt that tries to get you to provide any information (user name, account numbers, passwords) by pretending to be a trusted entity. Often they appear to come your bank or credit card company. Most companies like will not solicit this information from you in this way- they will contact you some other way- by the phone for instance so they can provide details to you for confirmation.

Other ways you can tell is poor grammar or spelling. In the picture above “would” is not the correct word to be used. Ultimately, if you are in doubt pull out your credit card or bank statment and call the customer support number listed. If there are problems with your accounts, those are the best numbers to use and anyone you talk to should be able to help you. And do not call any numbers listed in the email not matter how good it looks.

Thanks for reading.

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